For more and more traditional industries, the electricity suppliers have been unable to escape the need to answer". How to maximize the customer value of the industry electricity suppliers, but also a subject of continuous exploration of windows and doors enterprises. At the moment, the traditional store channels and electricity suppliers to combine the channels, to make full use of the advantages of online advertising, is the inevitable choice of doors and windows.

Integration of traditional channels and electricity suppliers channels

Since 2008, with the rise of the Internet, electricity and other new channel pattern is emerging. The rapid rise of the electricity, is bound to a certain extent, the compression of traditional channels.

However, this is only a share of the shift, does not mean that the rise of the electricity supplier will shake the status of traditional channels. In fact, the current sales of doors and windows productsin the electricity business channel is still less than 10%. Clearly, the future will be the format of the doors and windows of the channel will be the integration of the business + store business development.

Doors and windows agents tend to online publicity and drainage

Windows and doors business is keen to cooperate with local network provider, through the promotion in advance, and then with a number of building materials, electrical appliances, composed with suppliers such as offline supplier deals eventually free entities to attract customers into the store to buy, but can fight for more deals.

Therefore, for the traditional door and window distributors, electricity incoming, just means the change of marketing environment and strategy. I.e., how to utilize the network to promote, expand and selling their products, reduce operating costs; How to grab the consumer more rational purchasing psychology, suit the remedy to the case.

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